About How Now Brown Cow
Meet the people who bring this all to life.
How Now Brown Cow is committed to presenting a mix of well known local and international texts, new cutting edge contemporary plays, as well as commissioning new works by gifted South African and International playwrights.
Julie-Anne McDowell
Julie-Anne McDowell is the CEO of How Now Brown Cow Productions and an award-winning actress, theatre producer and writer. She trained with RADA in classical ballet and speech and drama, holds a joint honours degree in French and Spanish, an International Marketing Diploma and a Masters with Distinction in Script and Screen writing.
In Northern Ireland, she performed in numerous musical and repertory theatre productions, winning NI Best Supporting Actress Award, Julia in Me and My Best Friend winning NI Best Actress Award and performed Elvire in Don Juan in French.
Her SA theatre credits include Couplet (2017), The Revlon Girl (2018 and 2019) which earned her a Naledi Best Supporting Actress Nomination, the multi award winning The Beauty Queen Of Leenane (2022 and 2023) for which she was nominated for a Naledi Best Actress Award, and most recently she was nominated for the Naledi Best Solo Performance for the SA premiere of My Name Is Lucy Barton (2024 and 2025).
Her writing has garnered several awards including Best Film and Best Script at The Belfast Arts Festival for The Headcase and The Writers Guild Of South Africa Muse Award, Best Female Scriptwriter at the Toronto Woman’s Film Festival, the Festigious Special Jury Award and An Honorable Mention at the New Jersey Film Festival for the short film The Hive.
In Partnership With
Daniel Galloway
Daniel partnered with How Now Brown Cow at its inception in 2020 and played a significant role in bringing many of the company's productions to the stage. His extensive experience in production management, executive management and lighting design has been an invaluable part of How Now Brown Cow's journey.
Consultant 
Alyssa van der Schyff
Alyssa has worked alongside Julie-Anne since the very beginning of How Now Brown Cow, leading the company's social media, digital marketing and audience engagement strategies across its productions.
Digital Marketing
PR Manager (JHB)Collett Dawson | The Colab Network
Based in Johannesburg, Colett Dawson and the Colab Network team lead public relations for How Now Brown Cow's Gauteng productions, building media relationships and generating impactful coverage.
PR Manager (CPT)Christine Skinner
Based in Cape Town, Christine Skinner oversees public relations for How Now Brown Cow's productions in the Western Cape, securing media exposure and championing the company's work across the region.
Get in touch
Are you a director looking to get a production off the ground, an actor interested in a role in one of our productions, a
playwright with a script that needs producing, or a sponsor looking to invest in the arts? Get in touch